AL MAGHRABEYINK / GRID / FORM
Riyadh / Available for the right opportunity

Art Director / Brand / Campaigns / Visual Communication

FROM INKTO INTELLIGENCE.

15 years turning complex ideas into visual impact - from print floors and brand systems to motion and AI-directed campaigns.

Explore selected work
MOHAMMED AL MAGHRABEYNEVER BACK DOWN
00 / PRINCIPLE

PRESSURE SHAPES THE WORK. DISCIPLINE HOLDS THE GRID.

I build visual systems that stay clear under pressure, move across formats and give teams a direction they can trust.

01 / WORK

Selected work

A focused edit of branding, campaigns, presentation systems and image-making. The strongest work is not a gallery - it is evidence of how I think.

Social Campaign Systems01

Campaigns / Art Direction

Social Campaign Systems

High-volume campaign systems built for restaurants, retail and regional audiences - balancing speed, hierarchy and visual impact.
Presentation Architecture02

Strategy / Visual Storytelling

Presentation Architecture

Long-form presentation systems that turn research, development plans and complex information into clear visual narratives.
Brand Identity Collection03

Identity / Visual Systems

Brand Identity Collection

Identity programs shaped through typography, proportion and real-world applications - from hospitality to real estate and retail.
Creative Experiments04

3D / Compositing / Typography

Creative Experiments

Personal explorations across 3D, image-making and expressive typography - a space to test ideas before they become systems.
01B / COMPLETE PORTFOLIO

The complete portfolio magazine

Forty-eight original portfolio pages presented as a tactile editorial object. Turn the pages to explore social campaigns, identity systems, presentations, 3D work, posters and print applications.

Drag, swipe or use the arrows to turn pages
Page 1
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PORTFOLIO / 202401—02 / 48
01C / CAMPAIGN ARCHIVE

Campaign archive

Forty-two campaign visuals across retail, consumer technology and product storytelling. Select a collection, then open any frame for a closer look.

14 / VISUALS

Almanea Retail Campaigns

Retail art direction, promotional key visuals and product-led social campaigns.

PRIVATE / 05

Selected confidential work

Large-scale healthcare, tourism and development presentations are available for private interview review.

01D / PRESENTATION VAULT

Presentation Vault

Long-form presentation systems spanning development, corporate strategy, impact measurement and institutional storytelling. Open any deck in a protected viewer.

27 / DECKSVIEW-ONLY / DOWNLOAD, PRINT AND COPY RESTRICTED BY FILE OWNER
01E / DESIGN SYSTEMS LAB

Design Systems Lab

Proprietary tools built from real production pressure. Each one turns repeated manual tasks into faster, standards-led systems without sacrificing creative control.

01 / TOOLPAID LICENSE / PERMISSION REQUIRED

Adobe Illustrator Automation

Adaptive Layout Resizer

3.0 / Scene Graph

Transforms one master artwork into multiple editable campaign sizes, either as separate Illustrator files or a multi-artboard system, while intelligently preserving the visual hierarchy.

  • Multi-size generation
  • Editable AI output
  • Adaptive layout modes
  • Optional non-printing grids
Protected source file - delivered only after approvalRequest license / permission
02 / TOOLPAID LICENSE / PERMISSION REQUIRED

Illustrator Grid-System Engine

Universal Grid Builder

3.0 / Academic + Live

Builds professional grid systems on an artboard or selected frame with live preview, precise units and output as editable lines or production guides.

  • 11 grid families
  • Live preview
  • Academic presets
  • Guides or editable lines
Protected source file - delivered only after approvalRequest license / permission
03 / TOOLPAID LICENSE / PERMISSION REQUIRED

Catalog Production Application

Retail Catalog Builder

Product Offers / Promotions

A working application built to accelerate product catalogs, promotional offers, pricing updates and structured page production.

  • Product data workflow
  • Offer layouts
  • Pricing updates
  • Standards-led output
Protected source file - delivered only after approvalRequest license / permission
02 / FILMS

Motion / AI / Live action

Every film was created independently - from concept and visual direction to filming, editing, compositing and final delivery.

Landscape films06 / FILMS
01

AI-Directed Brand Film

A Smarter Start

Back to School with Almanea
03

AI-Directed Brand Story

Everyday, Made Smarter

Almanea Brand Story
04

Live-Action Event Film

Game On

In-Store Gaming Championship
06

AI-Directed Product Film

The Smart Home Universe

Almanea Product Film
07

AI-Directed Product Showcase

Endless Possibilities

HAAM Electric
10

Motion Design / Social Campaign

Seasonal Social Stories

Almanea Motion Design Reel
Portrait films04 / FILMS
02

AI-Directed Gaming Campaign

Almanea Quest

Mission Complete
05

Live-Action Product Reel

Galaxy S26 Ultra

First Look at Almanea
08

Live-Action Retail Campaign

Founding Day

Double Savings
09

Live-Action Promotional Reel

Tabby Six

Shop Now, Pay Smarter
Mohammed Al Maghrabey
Identity direction / The Unbroken Grid
03 / STORY

A career built from the ground up.

I began where design becomes physical: inside print houses, learning materials, measurements, color preparation, finishing and execution. That foundation taught me that a design must work beyond the screen.

Over 15 years, I moved from production to graphic design, team leadership and art direction - expanding into presentation architecture, motion content and AI-directed campaign production without losing the discipline of the grid.

“NEVER BACK DOWN.”
15Years of experience
05Designers led
10Portfolio films
200+Slides in major systems
04 / TIMELINE

Experience

Art Director

Al Manea - Riyadh, Saudi Arabia

Senior Graphic Designer

Al Fares / Deem Development - Saudi Arabia

Graphic & Presentation Designer

Maximus Gulf - Saudi Arabia

Graphic Designer

Olympia Oman - Oman

Graphic Designer

Shoair Studio - Cairo, Egypt

Team Leader

G-Empire - Egypt

Print Production & Prepress

Printing Houses - Egypt

ART DIRECTIONBRANDINGPRESENTATIONSMOTIONAI VISUAL PRODUCTIONCAMPAIGNS
05 / PROCESS

Tools are part of the craft. Thinking is the system.

Expert in Photoshop, Illustrator, CorelDRAW and PowerPoint. Advanced in Premiere Pro and InDesign, proficient in After Effects, with working knowledge of Cinema 4D and generative AI workflows.

01CONCEPT
02PROMPT DIRECTION
03GENERATION
04COMPOSITING
05EDIT
06DELIVERY
06 / CONTACT

LET'S BUILD SOMETHING THAT HOLDS.

Open to Art Director opportunities with companies that value strong systems, ambitious campaigns and collaborative teams.